These middle-ground platforms are not unheard of in conservation; they've been around for decades. Conservation was a republican ideal, Theodore Roosevelt, designator of the Grand Canyon, hunted around the world, Ducks Unlimited actually likes ducks, and now Patagonia has established another middle-ground, use-based platform this time for salmon production. As they've done with clothing, they hope to take a big enough share of the market, by selling to smart and caring consumers, to pressure other manufacturers to adopt some of their ideals and practices. This is conservation based in use.
Saving Salmon by Eating Them